A direct-to-customer activation platform built to turn trial into repeat purchase, venue momentum and owned customer relationships.
Powered by SWiiFT Studio.
Cordell’s has created a differentiated beverage proposition in a category dominated by large international players. The commercial challenge is now simple: get more people to try it, capture the relationship, and create reasons for them to buy again.
Trial is the unlock. Ownership is the advantage.
Around 17 standard drinks per litre at an accessible entry price.
Soda, water, tonic, lemonade, cocktails, spritzes, slushies, pints and jugs.
Strong margin, simple serve, shareable formats and long-drink occasions.
Different enough to create curiosity, simple enough to drive repeat.
Every Cordell’s interaction can become more than a sale. A retail purchase, venue serve, student event or hospitality pop-up can create a direct relationship between Cordell’s and the customer.
Product seen in venue, bottle shop or event.
Customer tastes Cordell's in the right occasion.
Offer, reward or experience creates an immediate action.
Customer receives a digital wallet asset or profile connection.
Follow-up offers drive repeat purchase.
Customers create social proof through moments, serves and venues.
The first phase is intentionally simple. One retail activation. One venue activation. One community moment. Measured properly, then scaled.
Convert shelf presence into customer action through in-store QR/NFC offers, flavour discovery and local bottle shop promotions.
Build one or two signature serve moments around pints, jugs, simple cocktails and shared occasions in venues already suited to the product.
Use Melbourne Uni O Week as the first high-density trial event, supported by content capture and nearby venue/retail follow-up.
Cordell’s does not need disconnected campaigns. It needs a simple connected system that links product, venue, retail and customer into one commercial loop.
The commercial structure should support momentum, not slow it down. The pilot can be structured around low upfront cost, product-led activation and shared upside where new revenue is created.
SWiiFT participates when new measurable revenue is created.
Support is provided now, with payment linked to commercial progress.
A lean activation model designed to prove trial, engagement and repeat purchase before scale.
SWiiFT Studio connects anonymous customer moments into owned relationships. It enables Cordell’s to activate across venues, retailers, events and digital channels without building separate systems for every campaign.
Cordell’s has the product, the price advantage and the timing. The next step is a simple activation system that gets more people to try it, captures the relationship and turns early momentum into repeatable growth.